Media Content Analysis: Are You Trying To Improve Or Just Keeping Score?
One of the maddening aspects of working in PR measurement is the emphasis on using the results to just keep score rather than using the data as a diagnostic tool to determine what is working and what...
View ArticleIntegrated Approaches to Social Media & PR Measurement Will Yield More...
With more public relations programming occurring online than ever before, the measurement world seems increasingly seduced by readily available and increasingly sophisticated web analytics. Indeed,...
View ArticlePublic Relations Measurement 2010: Five Things to Forget & Five Things to Learn
(This post is a re-purposing of a speech I gave to the FPRA/PRSA-Orlando on July 23, 2009. You can download the slides here.) Public relations measurement is at a crossroads. Old techniques are no...
View ArticleMeasurement 2020 and Other Fantasies
At the 3rd European Summit on Measurement held in Lisbon in June 2011, standardization, education, ROI and measurement ubiquity emerged as the key themes in response to a call to set the Measurement...
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